Franchise Pool International
Who we are
Franchise Pool
International (FPI)
is a unique network of independent franchise experts, specialised in
the brokerage of franchise systems within international markets. Currently our
network covers over 45 countries in Europe, North America, South East Asia, Middle East
and South African markets. FPI offers franchisors the opportunity to develop
their brands into some or all of these markets, through a single primary contact
in their domestic market and a single contract. The FPI network continues
to grow, with the goal of further strengthening our position in international
franchise markets.
Our work focuses both on supporting our franchisor
clients in the all-important preparation phase for their international expansion
and in their search for well-qualified potential partners in their target
country or countries. The in-depth local knowledge of our FPI partners in each
target market is the key to success. FPI partners hold regular meetings to learn
from each other’s experience and share information on those brands planning to
expand internationally. Our two major events held each year offer unique
opportunities for franchisors to meet with all our members and present their
brands to our network.
For information on these events and how
you may participate, please contact your local FPI partner.
Our services
For international franchisors:
1. Through watching your presentations, discussions
and, if possible, visiting your establishments, we learn about the strengths of
your brand and your international objectives. With this knowledge,
we are able to use our experience to advise you on effective strategies for your
international development.
2. We assist and advise you in the development of your “International Franchise Package”. This package will contain appropriate presentation materials, market information, financial models and contractual documentation. Franchise-related legislation exists in various European countries and if required, our legal experts can advise and assist you in complying with the relevant legislation. Once the international franchise package is finalised, we can present your brand to our FPI members in the countries targeted. Ideally, this presentation takes place during one of the FPI bi-annual franchise events, where all the FPI partners are present.
3. The recruitment process can commence in each target
market. The first step in this process is to define an appropriate
marketing budget directly with the local FPI partner. The marketing budget
serves to raise awareness of the master franchise opportunity in the local
market. As the target audience is generally well-identified,
marketing budgets for master franchise recruitments are far lower than typical
franchisee recruitment budgets.
To summarise, our
services include:
Advising on international development strategy
•
Assisting in the preparation of the international franchise package
• Market
research
• Adaptation to national needs
• Master franchise
recruitment
For potential master franchise
prospects
Whether your interest is in B2B or B2C businesses,
services or product-based concepts, every local FPI partner is able to present a range
of master franchise opportunities to suitably qualified potential master franchise prospects.
The objective of the Franchise Pool International Network is to combine international Franchise know-how with local market knowledge and expertise!
If you are interested in
our service don't hesitate to contact us either by filling in the form or by
writing an e-mail.
For our Contact form please click here:
Our Group of Franchise experts
All FPI
network partners can help their national franchise systems and commercial
enterprises in their expansion abroad. Our main business is brokerage, but we
also assist in readying systems through providing our clients with the know-how
they need for international expansion. We are offering two types of
service:
Outgoing-Business
We represent businesses
from all countries where a FPI Network partner is established. These brands are
presented by visiting and attending trade shows, seminars and conferences where
we usually appear as guest-speaker. Furthermore, we organize Master Conferences
in conjunction with local partners in many countries We use suitable internet
franchise web portals for marketing purposes.
We are, moreover,
represented at international trade shows where we market ourselves at our own
exhibition stand and where we actively look for master franchise partners for
our clients. On request we are also happy to research specific markets for
certain industries and to approach potentially interested parties
directly.
We are an international
network, but we also offer local accountability because only
local
consultants have the in-depth knowledge of the domestic market and know how to
contact investors that
may be suitable for international brands. With these
ongoing activities, we have been successful in finding excellent international
partners for established businesses over the past years. A number of outstanding
examples can be found in our list of references.
Our success lies in
undertaking a thorough pre-selection and gaining the trust of the candidate. If
required by the client, we assist in facilitating the negotiation process. A precondition for including a new brand
into our portfolio is a personal on-site inspection of the business and a study
of the system’s feasibility in the respective countries targeted. Should you
have any questions regarding our services, please do not hesitate to call our
head office or your local FPI partner. Globalisation and the evolution of
technology have opened up the world for business development. Whilst building
companies and their brands across international markets remains challenging,
support from a specialist consultant can add real value. Companies looking for
accelerated growth and competitive advantage through franchising find the
support of franchise development professionals essential.
We created Franchise
Pool International to meet that need. When compared with other major
international markets, Europe has developed one of the largest ranges of
franchise systems. There are some 7.500 different home-grown systems in Europe
and many of these franchisors are now seeking partners in other European
countries. But we don’t stop at the European boundaries – we now expanding our
network to the Middle East and Canada to assist our clients across the
franchising world.
Different cultures and business systems in Europe and all over the world mean that it’s not easy for local companies to expand internationally - even into a neighbouring country! Fortunately, there are experts on hand to help. With its network of franchise and licensing experts across Europe, Franchise Pool International offers a unique service for establishing contacts with potential partners, and facilitating relationships - for both inbound and outbound concepts. This service is not limited to European countries of course as it is available for the creation of business links all over the world, wherever franchise brands and ideas are in demand.
Incoming-Business
Franchise Pool International’s core service
is the presentation of franchise and licence concepts to potential partners in
local markets (inbound) and international markets (outbound). FPI Network
Partners act as ‘matchmakers’ for investors or potential master franchisees and
franchise or licence companies who wish to replicate their proven franchise
concept in another country.
FPI Network Partners are able to offer their
experience and contacts globally, but with local accountability. The goal is
linking the right partner with the right concept. Further services such as
consultancy to prepare national systems for international markets and to help
new master franchisees establish the business in their country, are available
through FPI. Inquiries should always be directed to one of the local partners
listed in this brochure; the inquiry will then be forwarded to the appropriate
consultant.