„An HTTP cookie (also called web cookie, Internet cookie, browser cookie or
simply cookie), is a small piece of data sent from a website and stored in the
user's web browser while the user is browsing. Every time the user loads the
website, the browser sends the cookie back to the server to notify the user's
previous activity.“ (Quelle: https://en.wikipedia.org/wiki/HTTP_cookie)
To say it in our own words: These are small text files that are stored locally in the cache of your internet browser . These files allow the recognition of your browser. These data are not merged by us with your other personal information that you transmit to us by, for example your registration to the newsletter, such as Name, address and email.
“Google Analytics is Google’s analytics tool that helps website and app
owners to understand how their visitors engage with their properties. It may use
a set of cookies to collect information and report website usage statistics
without personally identifying individual visitors to Google. The main cookie
used by Google Analytics is the ‘__ga’ cookie.” (Quelle:
The data generated by the cookie about your use of this website are generally transmitted to a Google server in the USA and saved there. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website Google will use this information to evaluate your use of the website, compiling reports on website activity and providing other with website and internet related services to the website operator. Google will not associate your IP address with any other data held by Google.
Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).
Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/.