Country of origin
Delete provides the best and
fastest wax treatments within a comfortable, hygienic and professional setting.
Delete is an innovative waxing company, which can be seen in our online sales focus, a self-developed and complete PMS known as Freedom, a self scanning QR code access system for clients, our own product line, internal academy, and innovative wax treatments. These elements plus our international and high end branding distinguish Delete in the market. We have provided 600,000+ treatments since 2011 with 4,600 members, along with 300 visits per day to our 11 salons.
In 2010, our dream started: to introduce and expand professional wax salons with an international allure in the Netherlands with the ambition to expand across borders. We are now taking our first steps to open salons outside the Netherlands for 2018 and 2019. We are offering two franchise propositions: a Delete Salon which is a complete salon in an urban area with 3 to 8 wax treatment rooms; and a Delete Personal which is a treatment room as a shop-in-shop with a partner such as hairdresser, gym, hotel, perfumery, etc.
Meanwhile in the Netherlands, Delete Professionals in Waxing has become the industry leader of professional waxing with our own product line. At Delete, all the treatments are performed exclusively with our products, namely two types of wax with the additional pre-treatment and after-treatment products. With 11 of our own salons (10 Delete Salons and 1 Delete Personal in a hairdresser salon) and our own Delete Academy, we are not only well known and the market leader, but we are also trend setting, innovative and ready for the next step. We are convinced that international expansion can be best achieved with a strong local partner with Delete as the facilitating service center.