Global Master Franchise Forum
17th - 19th April 2018 in Naples / Italy
Learn more about international expansion with master partners and present your brand to all FPI members.
Meet with 16 FPI partners covering 32 countries and sicuss your expansion plans
Cover 32 countries with one contact
Franchise Pool International's (FPI) Global Franchise Forum
is the place to connect with a truly international team of professional
franchise consultants who are ideally placed to assist your European expansion
needs as well as expansion to Canada and the Middle East.
The Forum is a unique blend of information gathering, networking and professional development, providing best practice on expanding your brand internationally. Instead of traveling to each individual country, visit the Forum which offers you a platform to meet 17 specialists representing 32 countries - 26 in Europe plus the Gulf States and Canada. Combined with a comprehensive program of services and information the Forum offers you and your team the opportunity to gain greater insight into achieving your international expansion goals.
32 countries with one
Many franchise systems start their international expansion driven by a
request from abroad. Often, they assume - what is successful in my country could
be successful in other countries, too. But that ís a misconception.
International expansion requires the same efforts, time, and money as if you
invested in your system at home. Even if you have the right expansion strategy
you need to travel extensively to get in touch with the right people in all your
destination countries. FPI has a better and more economical solution: With one contact in your initial target market you reach prospects
in over 30 countries.
Both the opportunities and challenges for your expansion greatly multiply by targeting different countries. Each member of Franchise Pool International supports your company in managing the local franchise challenges. Our general mission is to find a master franchise partner in your target markets.
Franchise Pool International (FPI) is THE leading network of specialised franchise consultants - now including partners from the Middle East and Canada. FPI consultants have the skills to support your expansion plans across 32 countries in Europe, the Middle East and Canada, providing expert local knowledge and a proven track record in successful franchise development and master franchise recruitment.
Every member of FPI offers professional local insights into their respective markets. You can rely on their long franchise experience for your successful market entry. Franchise Pool International specialists provide valuable knowledge about the opportunities and challenges for franchising across Europe through chairing sessions on key topics, such as how to identify master franchisees, lead generation and best practices in structuring master franchise programs.
The 2018 Naples Forum is FPI´s 7th Global Master Franchise Forum and is designed to accelerate the development of your brand in Europe, Middle East and Canada. We offer fast track reviews in taking your brand internationally. We also introduce you to challenges and best practice cases. Additionally, you can take part in our ”One-2-One sessions”, which are often the starting point of profitable long-term relations with individual FPI consultants. You can speak to each FPI partner and discuss your questions for each country, covering 32 markets, all in one afternoon. Each individual FPI partner covers their region or country presenting you with the key characteristics of your target markets.
The Global Forum also provides many opportunities for networking with the consultants and franchisors present. FPI is structured so as to provide you with an effective franchise development team for your European expansion. Each client has a designated FPI account manager, whose role is to liaise with his FPI colleagues and provide each client with a single point of contact for all FPI services.
Brand presentation and Master classes
Present your brand to a selected audience of highly qualified franchise guides (consultants) and watch how other franchisors present what they have to offer to find their way in the franchise world. What are your key success factors and how do you differentiate your brand from your competition? To help you to successfully find the right path, a series of workshops, chaired by FPI specialists, will provide insights into some of the key opportunities and challenges you will face.
You can learn from the master classes and you can network with other franchisors and our Franchise Pool International experts. That may make you ready to present your brand the year after. During the Forum's opening session we will present you with an overview of the European franchising industry, including the Middle East and Canada. This will include details on the current market environment and updated key data on individual countries and markets. This session will highlight the positives but will also address the difficulties of doing business in European and international markets.
One of Europe´s top franchise lawyers will further address insights into the impact on franchising of different legal systems and practices. A carefully designed program of master classes will explore the key "do´s" and "don´ts" in developing and executing an international expansion strategy. This year´s Forum will focus on issues such as: the basic requirements for international expansion, know the market you are entering, the profile for the (master) franchisee, use local knowledge to find your (master) franchisee, the legal implications. This is just a selection of the workshops that will be presented. You will also hear about the difficulties of managing international franchisees, how to design a clear and profitable fee structure, and why cultures matter.
If you only want to learn more about ”International expansion” but your brand is not yet ready for expansion into foreign countries you are invited to attend the same program as an observer without presenting your concept.
Arrival is on
Tuesday April 17th - at 19:00 h
The opening cocktail reception will give you the opportunity to meet the FPI members and the representatives of the other brands in a relaxed environment.
The Forum starts on Wednesday April 18th at 09.00 h and will end at 17.00 h on Thursday April 19th . For the evening of the 18th a surprise program followed by a social networking dinner activity is planned. We will provide you with the complete program before the conference.
Location and venue
Naples is a metropolitan city located in the south of Italy. The Naples landscape is dominated by Vesuvius which rises almost at the center of the Gulf of Naples with the famous islands Ischia or Capri in front. Naples boasts one of the biggest historical centers in the world. The city´s pride are the 448 historical and monumental churches. Naples is also the home of the original Pizza. Its a must for each visitor to eat a Pizza Margherita in one the world´s oldest Pizzerias. You will be delighted.
The Royal Continental Hotel is a modern 4 Star Hotel, located right on the
water front opposite Castel dell´Ovo. The hotel takes advantage of its
privileged location to forge out a new concept in hospitality in the city of
Naples. It is only a few minutes in walking distance from the center where all
sightseeing landmarks are located. The hotel also features a sea water outdoor
swimming pool on the roof top, a solarium, a fitness center, a
bar and a restaurant with a great view.
The working language of the Forum will be English.
• Basic price for a franchisor presenting a brand € 590,- including one person
• Observers and additional attendees pay a fee of € 450, - per person.
• Price for spouses (including Welcome Reception and the group dinner) is € 150,-.
• Opportunity to present your brand (not for observers)
• Attend all presentations and master classes
• Individual meetings with all FPI members
• Forum working material include
• Welcome reception on April 19th 2018
• Group dinner on April 19th 2018
• Two full days’ forum package (including coffee breaks & business lunches)
Please note that due to time constraints at the Forum, the number of participating brands is strictly limited. Subscriptions must be sponsored by your local FPI consultant and will be dealt with on a first come, first served basis. Registrations for the Global Master Franchise Forum close March 10th 2018. To register for all events highlighted in the official brochure.
If you have any questions please direct all enquiries to either your local FPI partner or to the Franchise Pool International office
Our Forum offers
Exchange of information
... and a lot of fun