Current Events

Global Master Franchise Forum

May 14th - 16th 2019 in Oslo Norway 

Learn more about international expansion with master partners and present your brand to all FPI members.

Meet with 16 FPI partners covering 45 countries and discuss your expansion plans

Cover 45 countries with one contact

For more information click here

Franchise Pool International's (FPI) Global Franchise Forum is the place to connect with a truly international team of professional franchise consultants who are ideally placed to assist your European expansion needs as well as expansion to Canada, South Africa, South East Asia and the Middle East.

The Forum is a unique blend of information gathering, networking and professional development, providing best practice on expanding your brand internationally. Instead of traveling to each individual country, visit the Forum which offers you a platform to meet 17 specialists representing 45 countries - 26 in Europe plus South Africa, the Gulf States, South East Asia and Canada. Combined with a comprehensive program of services and information the Forum offers you and your team the opportunity to gain greater insight into achieving your international expansion goals.

This year´s motto is: 
45 countries with one contact

Many franchise systems start their international expansion driven by a request from abroad. Often, they assume - what is successful in my country could be successful in other countries, too. But that ís a misconception. International expansion requires the same efforts, time, and money as if you invested in your system at home. Even if you have the right expansion strategy you need to travel extensively to get in touch with the right people in all your destination countries. FPI has a better and more economical solution: With one contact in your initial target market you reach prospects in over 40 countries.

Both the opportunities and challenges for your expansion greatly multiply by targeting different countries. Each member of Franchise Pool International supports your company in managing the local franchise challenges. Our general mission is to find a master franchise partner in your target markets.

Franchise Pool International (FPI) is THE  leading network of specialised franchise consultants - now including partners from the Middle East and Canada. FPI consultants have the skills to support your expansion plans across 45 countries in Europe, the Middle East, South East Asia and Canada, providing expert local knowledge and a proven track record in successful franchise development and master franchise recruitment.

Every member of FPI offers professional local insights into their respective markets. You can rely on their long franchise experience for your successful market entry. Franchise Pool International specialists provide valuable knowledge about the opportunities and challenges for franchising across Europe through chairing sessions on key topics, such as how to identify master franchisees, lead generation and best practices in structuring master franchise programs.

Our Forum

The 2019 Autmn Forum in Oslo is FPI´s 9th Global Master Franchise Forum and is designed to accelerate the development of your brand in Europe, South Africa, Middle East, South East Asia and Canada. We offer fast track reviews in taking your brand internationally. We also introduce you to challenges and best practice cases. Additionally, you can take part in our ”One-2-One sessions”, which are often the starting point of profitable long-term relations with individual FPI consultants. You can speak to each FPI partner and discuss your questions for each country, covering 45 markets, all in one afternoon. Each individual FPI partner covers their region or country presenting you with the key characteristics of your target markets.

The Global Forum also provides many opportunities for networking with the consultants and franchisors present. FPI is structured so as to provide you with an effective franchise development team for your European expansion. Each client has a designated FPI account manager, whose role is to liaise with his FPI colleagues and provide each client with a single point of contact for all FPI services.


Brand presentation and Master classes

Present your brand to a selected audience of highly qualified franchise guides (consultants) and watch how other franchisors present what they have to offer to find their way in the franchise world. What are your key success factors and how do you differentiate your brand from your competition? To help you to successfully find the right path, a series of workshops, chaired by FPI specialists, will provide insights into some of the key opportunities and challenges you will face.

You can learn from the master classes and you can network with other franchisors and our Franchise Pool International experts. That may make you ready to present your brand the year after. During the Forum's opening session we will present you with an overview of the European franchising industry, including the Middle East and Canada. This will include details on the current market environment and updated key data on individual countries and markets. This session will highlight the positives but will also address the difficulties of doing business in European and international markets.

One of Europe´s top franchise lawyers will further address insights into the impact on franchising of different legal systems and practices. A carefully designed program of master classes will explore the key "do´s" and "don´ts" in developing and executing an international expansion strategy. This year´s Forum will focus on issues such as: the basic requirements for international expansion, know the market you are entering, the profile for the (master) franchisee, use local knowledge to find your (master) franchisee, the legal implications. This is just a selection of the workshops that will be presented. You will also hear about the difficulties of managing international franchisees, how to design a clear and profitable fee structure, and why cultures matter.


If you only want to learn more about ”International expansion” but your brand is not yet ready for expansion into foreign countries you are invited to attend the same program as an observer without presenting your concept.


Arrival is on May 14th - at 19:00 h
The opening cocktail reception will give you the opportunity to meet the FPI members and the representatives of the other brands in a relaxed environment.
The Forum starts on Wednesday May 15th at 09.00 h and will end at 17.00 h on Thursday May 16th  . For the evening of the 2nd a social networking dinner activity is planned. We will provide you with the complete program before the conference.

Location and venue

Oslo is the capital and largest city of Norway, as well as its cultural, industrial, and financial centre. Nestled between the Oslo Fjord and forest hills, Oslo was named ‘European Green Capital’ 2019 for its dedication to conserving natural areas and reducing pollution.
Norway’s capital since 1814, Oslo is home to many of the country’s most prestigious cultural institutions. Firstrate opera, ballet and theatre performances are presented throughout the year, and art lovers can see famous works at The National Museum and The Munch Museum and browse through the city’s numerous galleries.

The Thon Hotel Opera is a modern 4 Star Hotel, located right in the center of Oslo between the main station and the opera on the harbour front. The hotel is only a few minutes walking distance from the most important landmarks in Oslo, including the Royal Castle, Akershus Fortress, Opera, Viking Ship Museum, Parliament building and more. The hotel
provides a big indoor pool, solarium, fitness centre, bar and different restaurants. You may reserve your hotel room at the hotel’s website or call the hotel phone number and indicate that you are attending the Annual Franchise Pool International Global Forum.
The room rates for a standard room start from € 178.- (NOK 1755) for a single room including tax and buffet breakfast and € 210, - for a double room.
The deadline for making reservations is April 15th (or when the FPI room block is filled, whichever comes first.) Once the rooms we have pre-reserved are sold out, reservations will be accepted on a space and rate availability basis.
The working language of the Forum will be English.

• Basic price for a franchisor presenting a brand     € 690,-  including one person
• Observers and additional attendees pay a fee of   € 490, - per person.
• Price for spouses (including Welcome Reception and the group dinner) is € 145,-.
• Opportunity to present your brand (not for observers)
• Attend all presentations and master classes
• Individual meetings with all FPI members
• Forum working material include
• Welcome reception on May 14th 2019
• Group dinner on November 15th 2019
• Two full days’ forum package (including coffee breaks & business lunches)

Please note that due to time constraints at the Forum, the number of participating brands is strictly limited. Subscriptions must be sponsored by your local FPI consultant and will be dealt with on a first come, first served basis. Registrations for the Global Master Franchise Forum close May 2nd 2019. To register for all events highlighted in the official brochure.

If you have any questions please direct all enquiries to either your local FPI partner or to the Franchise Pool International office

Our Forum offers

Master Classes

Individual talks

Exchange of information

... and a lot of fun


Content Management Software (c)opyright 2000-2011 by HELLMEDIA GmbH