Country of origin
Water Babies is the world’s largest, most professional baby and toddler swimming programme for children aged 0-4, specializing in babies (our youngest client was just 1 day old!).
Through our sister company, WaterBumps, we also offer pool-based pre- and postnatal classes for pregnant women and new mums to relax and gently exercise both before and after their baby has been born.
Our great advantage: through our own bespoke Aquatic Centres, we're able to offer all of our clients an unrivalled comfort zone
Our strapline: “Let’s teach your baby to swim!”More information
We are famous for starting them right from birth and swimming them under the water, from where we progress them to swimming on the surface. We also offer world-class, once-in-a-lifetime, high-resolution photography of babies and toddlers swimming underwater, and we have an online shop featuring a range of swimming accessories and associated products.
With a network of 71 franchises running a total of 79 outlets across the UK, Ireland, The Netherlands, New Zealand, Canada, and China, Water Babies teaches over 52,000 clients per week in over 560 pools with over 350 teachers. We take over 250,000 photographs a year, again making us the largest producers of underwater photography in the world; and through our retail arm, the largest of any 0-4 years swimming company in the world, we distributed almost 50,000 items last financial year alone.
Water Babies is an extremely professional Franchisor. Regarded in the UK as one of the best in the industry, we won the British Franchise Association’s (BFA’s) Franchisor of the Year Silver Award in 2013, and have been BFA finalists in 2014 & 2015. In 2017 we were crowned the BFA’s Franchisor of the Year.
Uniquely in franchising Water Babies has never actively advertised for one of its franchisees, thereby growing completely organically, and has never had a franchisee business failure.
Water Babies has an outstanding reputation as the world’s largest, most professional baby and toddler swimming programme for children aged 0-4. Specializing in babies (our youngest client was just 1 day old!), we welcome over 52,000 children (and their parents/carers) into around 560 local warm water pools, over 30 degrees, every week. Famous for our underwater techniques, our sessions progressively develop children’s water skills in line with their physical, mental and emotional development phases. Learning to get to the side, hold on or swim from a young age has saved several Water Babies’ lives after they have fallen into water elsewhere. We also offer world-class, once-in-a-lifetime high-resolution digital photography of babies and toddlers swimming underwater and we are the world’s largest producers of underwater photography taking over 250,000 photographs a year. Finally we have a retail arm, primarily through our online shop, which features a delightful, practical range of swimming accessories and other associated products.
In 2018, Water Babies decided to build and finance all Aquatic Centres in the future on their own financial risk. The franchisee only pays a lease but run its own independent business.